International Centre for Life

Newcastle upon Tyne

Brief/Challenges:

Paragon and KCA were commissioned to undertake the exhibition design and build and were responsible for the fit-out and installation of the different exhibition zones; which have been designed to develop visitors’ understanding of our senses, consciousness, perception, emotions, behaviour and how we learn. Our work also includes a series of interactives and other specialist exhibits.

The exhibition funded by the Wellcome Trust, tells the story of the brain, how it works, and reveals some of its secrets and exploring the techniques scientists use to study it. 

Commission:

Paragon and KCA were successful in their appointment to CFL due to their quick mobilisation speed, and ability to undertake a complex project in the short time scale; Paragon had previous history working with Designers KCA and were able to react quickly due to Paragon’s diverse in-house production capabilities and graphic artwork facility.

KCA designed different zones which were linked together with faceted walling structures.  Paragon created these structures from a palette of raw steel and clad with natural timber and plywood finishes giving contoured plywood finishes which helped to create a raw and unfinished overall effect. Interesting coloured finishes and cnc cut graphic captions, laser etched images and tables and exhibits were fastened to these for mounting of AV monitors and interactive features. A toilet drinking fountain, a wobbling anvil, on a frayed rope together with shopping trolley illusion all helped create a thought provoking environment. This was capped off by having a real plastinated human brain for close up examination.

Our Client: International Centre for Life, Newcastle upon Tyne

Designed by: KCA

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Tel: +44 (0) 1904 608020
sales@paragon-creative.co.uk