Hamleys World

Lubyanka, Moscow

Brief/Challenges

Earlier this year Hamleys opened Europe’s largest toy shop on Lubyanka Square in Moscow, and it as here that Hamleys took the first steps to create a new store-model combining theme park and toy store. The store occupies 7,000m2 of space and is just steps away from the Kremlin. Hamleys World Lubyanka is designed to take shoppers on ‘a world of entertainment and discovery’ with nine different interactive ‘worlds’ in-store.  Parents and children will be able to visit the Enchanted Forest, Imagination, LEGO World, Magic Kingdom, Metropolis, Motor City, Park, Safari and Space, each providing a mix of retail and interactive attractions. Kids will be able to explore the Magic Kingdom’s huge castle or fly through the Enchanted Forest on broomsticks. 

Commission

Paragon Creative was commissioned as the Attraction consultant for the project and worked closely alongside Hamleys and retail designers Fitch to conceive and design an experiential toy store using the incredibly magic brand of Hamleys. 

We worked on the attraction line up, brand involvement, concept and feasibility of this new Hamleys Vision. Hamleys World is the first of a series of similar retail focused attractions and further stores are planned across the World and Paragon Creative is going to be involved.

Our Client: Hamleys

Designed by: Paragon Creative

We are social

A huge well done to the members of Team Paragon who took part in the GYBR last weekend, the team have raised almost £2,000 including gift aid, which is going to help some fantastic charities across Yorkshire! Read more about the event here ow.ly/9p2b30cTppi ... See moreSee less

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Clare Palmer, Catherine Bowhill and 6 others like this

GYBRWell done to all. We love to see company teams on the GYBR. I hope you will join us in 2018. Thanks JT13 hours ago   ·  1

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